Peter Doyle, Philip Stern: Marketing Management and Strategy, 4.E

Peter Doyle, Philip Stern: Marketing Management and Strategy, 4.E
Zustand: Neuwertig
ISBN: 9780273693987
Autoren: Peter Doyle, Phil Stern
Format: Taschenbuch
Maße: 26,5 x 19,5 x 2,3 cm
Gewicht: 1090 g
Seiten: 464 Seiten
Erscheinungsjahr: 2006
Verlag: Pearson Education Limited
Ausgabe: fourth Edition
Sprache: Englisch
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Produktinformation:
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.